Welcome to Shrink That Footprint

Welcome to Shrink That Footprint!

This is a website for people who want to understand, calculate and reduce their carbon footprint.  This is our first post, and we’d like to introduce you to the site.

The website is split into fours main sections: The Shrink Guide, our Carbon Calculator,  weekly posts and publications.

The Shrink Guide

The Shrink Guide is an online guide for understanding, calculating and reducing your carbon footprint.  It is more than 30,000 words of  structured analysis into what carbon footprints are, why they are important and how we can shrink them.

If you are concerned about climate change and want to understand how your lifestyle affects it then it is an excellent starting point.  The guide is structured as follows:

Introduction: The Shrink Guide
1: What is a carbon footprint?
2: What is climate change?
3: Carbon targets for your footprint
4: Calculate your carbon footprint
5: Shrink your housing footprint
6: Shrink your travel footprint
7: Shrink your food footprint
8: Shrink your product footprint
9: Shrink your service footprint
10: Take further climate action
Conclusion: Take action

Carbon Calculator

Calculating your carbon footprint is an important part of shrinking it.  A good calculation will help you learn about your footprint and decide which parts to prioritise for shrinking.

At Shrink That Footprint we have developed our own carbon calculator.   Unlike many other online carbon calculators we provide a way of considering your full personal footprint by including emissions from food, products and services, in addition to housing and travel emissions.  We also help you understand how the calculations work by allowing you to adjust the carbon intensities used in each calculation.

To begin with the calculator will only have data for US and UK users, but this will be broadened in time.  If you would like to do your own calculations, or understand the methodology behind our calculator, please see step four of the guide.

Weekly Posts

Each week we will add a new blog post about reducing carbon footprints.  The posts will mostly cover ideas for shrinking housing, travel, food, product and service footprints.  In addition to this we will occasionally look at broader climate action by people, governments and business.

We hope you enjoy looking through the guide.  Please join us next week for our first proper post.


On occasion our research justifies more formal publication.  For these topics we will publish a mix of longer reports and shorter white papers.  At present we are yet to release our first report, though it should appear in February 2013.