About Shrink That Footprint
Hi. My name’s Lindsay.
Welcome to Shrink!
Shrink That Footprint is a resource for squeezing more life out of less carbon.
We are an independent research group that provides information to people interested in reducing their climate impact. Our core focus is understanding, calculating and reducing personal carbon footprints.
While your carbon footprint may be small in the scheme of things, the decisions people around the world make about housing, travel, food, products and services pay for 70% of global emissions.
Shrink That Footprint is about how we can harness this power with actions, technologies and innovation to create low carbon lifestyles that are both desirable and consistent with a stable climate.
About the Website
The website is comprised of four main sections:
- The Shrink Guide: a ten step guide for shrinking your footprint
- Carbon Calculator: an online tool for working out your footprint
- Our Weekly Blog: footprint tips, ideas, fun and commentary
- Publications: reports that take a deeper look at a key issue
Our goal is that in time these elements will grow to become the leading online resource for people interested in tackling their carbon footprint.
About Founder Lindsay Wilson
I founded Shrink That Footprint in November 2012, after a long period of research. For many years I have calculated, studied and worked with carbon footprints, and Shrink That Footprint is that interest come to life.
I have an Economics degree from UCL, have previously worked as an energy efficiency analyst at BNEF and continue to work as a strategy consultant at Maneas. I have consulted to numerous clients in energy and finance, as well as the World Economic Forum.
When I’m not crunching carbon footprints you’ll often find me helping my two year old son tend to the tomatoes, salad and peppers growing in our upcylced greenhouse.